Pat Robertson
Televangelist and founder of the Christian Broadcasting Network. Built the media infrastructure of the Christian right.
View in the interactive map →Marion Gordon 'Pat' Robertson (1930–2023) was the son of a U.S. Senator, a Yale Law graduate, and a Marine combat veteran who became a charismatic Christian minister in 1956. In 1960 he purchased a failing UHF television station in Portsmouth, Virginia for $37, with no money to operate it. He funded it by going on air and asking 700 viewers to pledge $10 a month — the origin of The 700 Club's name. From that beginning, Robertson built the most important Christian media empire in American history. The Christian Broadcasting Network grew from that single UHF station into a 24-hour cable network that reached over 50 million households by the mid-1980s. Robertson pioneered the talk show format for Christian television: The 700 Club combined news coverage, celebrity interviews, prayer segments, and political commentary in a format explicitly modeled on secular broadcast journalism, but filtered entirely through a Christian nationalist interpretive frame. Every news story was contextualized theologically. Every political development was framed as either advancing or threatening God's plan for America. Robertson's 1988 Republican presidential primary campaign was simultaneously a political failure and a movement success. He finished third in the delegate count, behind George H.W. Bush and Bob Dole. But his campaign demonstrated that an evangelical television minister could organize a national political operation, raise $27 million, and win caucus states (including the Michigan and Nevada Republican caucuses). His campaign infrastructure — the precinct-level organizing, the church-based voter identification, the small-dollar donor lists — became the foundation for the Christian Coalition, founded in 1989. The American Center for Law and Justice (ACLJ), founded in 1990, was Robertson's explicit counterpart to the ACLU. It positioned itself as defending Christian religious liberty against secular legal assault — framing Christian political power as a civil rights struggle. It has litigated dozens of cases before the Supreme Court on issues of school prayer, public religious displays, and anti-LGBTQ religious exemptions. Robertson's theology was openly dominionist. He taught the Seven Mountain Mandate — the doctrine that Christians must gain control of seven 'mountains' of cultural influence (government, media, education, business, family, religion, and entertainment) before Christ will return. This was not a fringe position within his network; it was the explicit theological framework for everything CBN and the Christian Coalition did. Robertson made this plain in his 1991 book The New World Order, which laid out his vision of Christian civilization restored to political dominance. His statements attributing natural disasters and terrorist attacks to divine judgment on American sinfulness — 9/11 blamed on 'the pagans and the abortionists,' Hurricane Katrina linked to abortion policy, the 2010 Haiti earthquake attributed to a Haitian 'pact with the devil' — generated repeated public controversies. They were not gaffes; they were the consistent application of his theological framework to current events. Robertson died in June 2023 at age 93.
Documented themes
Connections from Pat Robertson
- exploited → September 11, 2001 (2001) — Robertson agreed with Falwell's framing on air, reinforcing the claim that America's tolerance of LGBTQ people, feminists, and secular institutions had removed God's protective covering.
- exploited → AIDS Crisis (1983) — Robertson used the AIDS crisis to argue that God was judging a society that tolerated homosexuality, reinforcing the theological framework that LGBTQ people were a threat to God's covenant with America.
- founded → Christian Coalition (1989) — Robertson founded the Christian Coalition in September 1989 to convert his failed 1988 presidential campaign's donor and volunteer infrastructure into a permanent political machine. The campaign had demonstrated the electoral scale of the evangelical voter bloc; the Coalition was the institutional vehicle to harness it.
- promoted → Ralph Reed (1989) — Robertson personally recruited Reed as the Christian Coalition's first executive director in October 1989 and gave him full operational control to build the organization. Robertson supplied the donor network, the media platform, and the political vision; Reed supplied the machine. Without Robertson's resources and credibility, Reed had no vehicle; without Reed's organizational genius, Robertson's infrastructure would have remained dormant.
Connections to Pat Robertson
- Dominionism: Before 1940 influenced (1960) — Pat Robertson's dominionist politics — his explicit belief that Christians should take control of government, media, and education — was not a self-invention. It grew from the Kuyperian Reformed tradition's insistence on comprehensive Christian cultural authority, filtered through the Pentecostal conviction that God was actively directing his people toward the reclamation of American institutions.
Sources
- Jesus and John Wayne — Kristin Kobes Du Mez (2020), pp. 109-120
- The Power Worshippers: Inside the Dangerous Rise of Religious Nationalism — Katherine Stewart (2020), pp. 80-120